Benefits of Movement Education - 1359 Words

Movement Education is a very instrumental tool in physical education today. Movement Education was founded by Rudolf von Laban in the early 1900s. Movement Education is a form of teaching which aims to educate and aid in the development of students’ motor skills through physical movement. There are many benefits regarding Movement Education, Dr. Karen Weiller Abels stated, â€Å"Children in movement education programs do much more than merely learn skills; they learn to apply movement elements and create solutions to both simple and complex movement problems,† (Abels). Movement Education can be incorporated in many different areas of schooling and in a child’s life, but physical education uses it the most. It is very influential and impacts†¦show more content†¦Students like learning new poses while simultaneously working on their balance. Yoga also helps the students calm down and focus on controlling their bodies. Once students can generally control t heir body weight, other balancing activities can be implemented such as balancing on different objects or with your eyes closed. Movement Education is constantly challenging students to try new things and develop new skills to enhance their well-being. The concept of ‘flight’ can be very dangerous for students that do not have access to proper Movement Education. The human body can leap in the air and do many things such as twisting and spinning and land without injury from mastering the aspect of force absorption. It is usually not the propelling in the air, but the landing of a jump that causes problems and injuries in children. Landing gracefully and knowing how the body absorbs force is how children learn to move safely. A sport that emphasizes this is various fields in track. Hurdles and jumping are parts of track that show the importance of the force absorption skill. At the younger levels a physical education teacher may make a game of jumping into hula-hoops or over small obstacles to land cleanly. This is how the flight aspect of Movement Education is mastered and can spark interest in a future athlete. Without learning the body’s force absorption, this would not be possible. The understanding of space might arguably be the most important partShow MoreRelatedPhilosophy of Physical Education1219 Words   |  5 PagesEach and every person has a different view of what physical education really is. â€Å"Is it education in sport?† asks Siedentop â€Å"Is it fitness education? Is it social development? Is it development through risk and adventure? Is it movement? Instead,† he says, â€Å"it is all of these things – and maybe more?† (1998, p.237). Whereas Wuest and Butcher feel that physical activity is â€Å"a means to help individuals acquire skills, fitness, knowledge, and attitudes that contribute to their optimal development andRead MoreIntegration Of Arts And The Arts798 Words   |  4 PagesIntegration of Arts Paper The incorporation of music, movement, and the arts is critical to a young child’s learning, growth and development. Each of these creative arts allow children to make meaningful connections and retain the information being taught in the classroom. It also allows for children to focus more in the classroom and it improve their behavior as well. Multiple intelligences also play a role in music, movement, and the arts. By using these creative arts in the classroom, educatorsRead MoreEducation And The World Of Physical Education1402 Words   |  6 Pagesbeen a disconnect in the world of Physical Education. The stigma that physical educators bare has brought misunderstanding to parents and kids alike. 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Therefore, the widespreadRead MoreKINE 1301 Essay1593 Words   |  7 Pagesï » ¿Title IX 1972 Federal Policy requiring equal opportunities for boys and girls in activities, facilities, equipment, curriculum, testing and grading, requirements, and behavior and dress code How do objectives help in physical education and sport? Short-term statements of specific outcomes that build cumulatively to reach a goal. Describe the behavior that an individual will exhibit when the desired outcomes are achieved. What is the pathway of energy in the cells? That’s animal respiration:Read MoreCreative Arts : An Essential Area Of Development For Young Children Essay1738 Words   |  7 Pagesphilosophy of arts education as well as the amount of arts education children are involved in during their formal schooling. Creative arts can also be a useful form of communication, particularly when words are either inadequate or unavailable to children (Garvis, 2012). 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Not only did the creation ofRead MoreBenefits of Physical Education Essay1424 Words   |  6 PagesBenefits of Physical Education in Elementary and Early Childhood Settings Tracy Linwood PED 212: Foundation of Movement amp; Motor Activities Instructor Carly Davenport June 6, 2012 Benefits of Physical Education in Elementary and Early Childhood Settings The need for quality physical education in elementary schools is an important needed foundation for young children to maintain a future healthy lifestyle. The benefits of having physical education in elementary schools are endless. ForRead MoreDraft Of Personal Philosophy Statement1268 Words   |  6 Pages7-2 Final Project Milestone Three: Draft of Personal Philosophy Statement In the field of higher education, I will welcome with open arms, accept, affirm, and celebrate all students by creating an environment that is equal and inclusive for all people regardless of their race, gender, sexual orientation, ethnicity, cultural background, religion, family structure, economic status, learning ability, linguistic ability, and/or learning style. I will create an environment that includes positive, challengingRead MoreWomen s Suffrage Movement Of The United States1341 Words   |  6 Pagesdidn’t receive any good education. When women did start to get good education, they started to get more into politics and started asking questions about why couldn’t they vote among other things. The year 1948, marked the birth of women suffrage movement when the first women’s right convention was held in Seneca Falls. The convention was organized by Lucretia Mott and Elizabeth Cady Stanton. Together with other women they declared that women should have rig hts in education, voting, property and more

A Brief Note On The Healthcare Reform Act - 1359 Words

Access to care is a distress to nurses today. The Healthcare Reform Act was passed to help lighten restraints to access to care, in 2010. With the multitude of legislation, guidelines, and rules enforced by bureaucracy offices, private division underwriters, and institutes, nurses are challenged concerning the intertwine fluxes of budget limitations and the ability to provide for proper quality of care. As a result of the limited access to adequate health care services, there are multiple problems that surround the health care systems need for policy change. The issues that nurses face are health disparities, access to services, patient protection and well-being, and overall health care outcomes (Abood, 2007). The fact that people with low†¦show more content†¦On the flip side, potential benefits include more affordable choices and higher quality care. The Healthcare Reform Act provide more access to affordable care and helps alleviate some of the stresses on nurses today. In 2009, the number of people without insurance was estimated at 50.7 million (Health Policy, 2013). Many individuals and families have limited access to adequate health care services ultimately due to disparities in health and health care in America. Poor health outcomes and lower quality health care have been the result of unending disputes in disparities. Disparities are viewed as race, ethnicity, socioeconomic status, age, location, gender, disability status, and sexual orientation. Disparities have been recorded for many eras and, even with thorough changes in population health over a while, many disparities have continued and, in some basic facts, enlarged (Kaiser Family Foundation, 2012). These populations have a tendency to not get preventive care or early intervention services and use more expensive services such as, the emergency room. In the past, health care for the poverty-stricken have been governed more as a welfare program. This has contributed to large disparities th roughout the nation in who among the underprivileged has access to what types of medical services. As private and

Harlem Renaissance free essay sample

The Roaring Twenties The sass were an outburst of Black artistic and literary originality. America began to make progress as a society. The Harlem Renaissance was significant because it was an era In the sass when African-Americans made Incredible improvements in literary works and art. This was a time for Blacks to show their talents to the world. The Harlem Renaissance was a time for African Americans to portray their culture through numerous categories including music, poetry, and dance.Many talented musicians came out during the Harlem Renaissance. There has been an abundance of musicians that have inspired other people to become as great as them. Born on April 15, 1894 Ms. Bessie Smith had a beautiful voice and she influenced many people every time she sang. People knew Ms. Smith as the Empress of the Blues (Bessie Smith). In 1919, one of the great blues singers by the name of Ma Rained found Smith and became her mentor and trainer (Bessie Smith). We will write a custom essay sample on Harlem Renaissance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Smith was a daring artist, and also very poised, she even sometimes hated the use of a cropping, but her music showed the everyday trials and troubles and the faith of the African-American community (Bessie Smith). She passed away on September 26, 1937 from critical injuries in a car accident, and her legacy still lived on (Bessie Smith). Another famous musician from the Twenties was Louis Armstrong; he was an African-American trumpet player. Known as a music and Jazz legend In his time.From an early age he had a great interest in music, and in the Waifs home he learned how to play the cornet in their band in New Orleans (Louis Armstrong). Armstrong began paving foreign tours in 1932, and he started performing in Broadway shows, innumerable jazz festivals, and even in many American and also foreign films (Louis Armstrong). Mr.. Armstrong said, Man, if you have to ask what Jazz Is, youll never know (Louis Armstrong), explaining that Jazz Is Like common sense and If you do not have It, then you never will.Armstrong was very talented and his music from the sass has greatly influenced music of today. Poetry was a way for African-Americans to be able to describe their feelings. Most poets of the day were able to capture people in a manner so magnificent when they wrote their poems. Longboats Hughes was a famous African American poet and shared his experiences through his poetry. Besides being a superb poet Mr.. Hughes also partook in being an author, scriptwriter, writing short stories, and also a Journalist (Minimal). When Mr..Hughes was a young child, he would read many of his grandfathers stories and he learned how hard it was being free and that is what inspired him to begin writing (Emil). In 1926, Carl Van Bechtel helped Mr. . Hughes to publish his first book ever and he named it The Weary Blues (Emil). His first collection of verse was such a success, that he decided to write a second book of verse called Fine Clothes to the Jew In 1927, and this book was more successful than The Weary Blues (Mill 2). He such a big deal in the sass. Dance in the sass was the start of modern age.Dance was a new way to bring out style and showed freedom for Blacks. Many famous dances came out during the sass. The popular dance and song, The Charleston was created by James Johnson and Cecil Mack, which initiated on the Broadway show Running Wild in 1923 (Him 51). Josephine Baker, the French dancer, singer and actress, first preformed it on a show, and that is when this dance became famous. The Charleston showed creativity through many people doing such a difficult dance and enjoying themselves. Everyone had their own view of this dance, and some people felt as though this dance was meaningless.Some people said that you could tell that some of the steps from The Charleston came from African-American traditions, but in all it was a copied conception, a new-planned dance that was made to catch the attentions of others (Him 52). The modern dances of today are very moon, and are known worldwide, but the dances that happened in the sass were the most notable because it was the start of something new. The Harlem Renaissance was the first time that African-Americans were able to shine and they sh owed this new light through music, poetry, and dance. This new era showed that they were worth more than slaves, and even sharecroppers. People began to see that Blacks were actually cultivated in different areas such as literature and art. They proved themselves to the American society and brought them one step closer away from racism and segregation. African-Americans knew that they would have to do something to show that they were worth more than the world could ever see them as, and if it was through dance, poetry, and music, then they would do that.These new genres and styles of music began to make other African-Americans see their potential and they were inspired. The sass was not only a successful for Blacks, but successful for the United States as a whole. This era has greatly influenced the styles of poetry, dance and especially music of today. Although the styles back in the sass were more meaningful and people believe that music today is dying off, music in the sass is where it all originated from. Everyone knows that progress is eminent and the sass was the African-Americans moment. Harlem Renaissance free essay sample African Americans were a great part of a cultural movement known as the Harlem Renaissance. The New Negro Movement, later known as The Harlem Renaissance was an unexpected outburst of creative activity among African- Americans occurred in all fields of art] it caught the country by surprise. The migration of African Americans from the South brought them to Harlem, a New York area. The Harlem Renaissance brought out a lot of musical talent.Singers, musicians, rites, shopkeepers, and painters all played an Important role In this cultural Inspiration. Jazz, a type of music that was developed a little bit before this movement, was rooted In the musical tradition of American blacks. Most early Jazz was played In small marching band or by solo plants. Around the beginning of the twentieth century, the Jazz style was centered In New Orleans. The most Influential musicals In New Orleans was King Olivers second trumpeter, Louis Armstrong, LouisArmstrong was considered the father of all Jazz. We will write a custom essay sample on Harlem Renaissance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He was the first major Jazz soloist and started out as Joe Olivers student. He started in New Orleans and his wife, Lillian Harding, convinced him to move to Chicago. Around 1929, Louis Armstrong was unknown among the whites but had a large black audience on the southwest of Chicago. Later, he moved to New York so he could expand his crowd and thats exactly what he did. Jazz was originally played in the South but rapidly began breading to the North starting in Chicago.Along with Louis Armstrong, Jelly Roll Morton helped pave the way for Duke Longtime, George Benson, and other talented, successful musicians. African-American women were also a part of this movement. Talented singers such as Billie Holiday, Josephine Baker and Bessie Smith took their place in the jazz field during that time and also dealer with hardships. Although the Harlem Renaissance ended in the sass, Jazz continued to be a important part and influence in music history.

Joan Miros Self Portrait I

Introduction A self portrait encompasses an artist’s representation of himself. This paper’s major subject encompasses a 1917 self portrait by Joan Miro1. This portrait encompasses one of his earlier works that were produced before his first exhibition in 1918. The identification of themes is essential before the painting of a self portrait.Advertising We will write a custom research paper sample on Joan Miro’s Self Portrait I specifically for you for only $16.05 $11/page Learn More The painting’s major themes encompasses Miro as the painting’s painter and subject, political radicalism, positivity of western influence in the artistic styles of Catalan artists as well as the use of the varying artistic styles in the production of a personal artistic style2. Though this self-portrait displays the art confusion facing Miro due to the influences of cubinism, dada arts style and fauvism, it can be described as a masterpiece that integrates the true feelings and emotions Miro had before his work was influenced by Surrealism. To enhance the support of the identified thesis, such elements of analysis as line, shapes, forms, space, value, color and texture will be utilized together with such art principles as balance, contrast, movement, emphasis, proportion and unity. Body Analysis of Historical facts The painting’s original setting is both in his grandmother’s native village of Majorca and Barcelona. After finishing his schooling in the private school of Art of Francisco Galy, he continued to stay in Barcelona, but he travelled to Majorca to acquire his painting inspiration. This original setting symbolizes the hostile period in which Miro initially became an artist. This hostility culminated from the aged art world that not only locked itself in its original academies, but was also infuriated by the young artists whose art was aimed at climbing out of the old stifling academies of aged art 3. Though this original setting emphasized on the inheritance of â€Å"ism† from the 19th century that enhanced the liberation of painting from depicted recognizable subjects, Miro was being faced by the challenge of deciding what artistic style he would incorporate into his art work.Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is because by the time he had decided to start painting, the dada style had enhanced the meaning of art, cubinism hade assembled, enhanced and restructured subject matter and picture space in paintings, while the fauvists had started focusing on the use of nature to demonstrate paint, rather that using paint to demonstrate nature4. For this reason, this painting incorporated the dada, cubinism and fauvism art styles, to bring out the major themes that occupied Miro’s mind during this period. This clearly indicates that the painting’s original setting enhanced the recognition of Miro’s feeling and emotions before the changing of his artistic style to surrealism. As per the historical functions, Miro utilized it to ascertain his political radicalism and rejection of the classicalism supported by The Noucentists that ruled the art scene in Barcelona. He felt that the Catalan artists should integrate western influences into their artistic style, as opposed to the selective judgment passed on by The Noucentists. Essentially, Miro utilized this painting to show that an artist can combine different artistic styles to form his own artist style He uses color symbolically like the fauvists and radically fragmented objects of cubinism in this portrait5. The painting’s patronage lies on Van Gough, Picasso and the various fauvist artists. This is because most of his earlier art was influenced by dada artistic style that encompassed a continuation of the Van Gough’s artistic style. Essentially, he incorp orated cubinism in his art, an artistic style that can be attributed to George Braque and Pablo Picasso. Inherently, he incorporates the color symbolism of fauvism. Analysis of Work Content and subject matter This portrait’s content encompasses Joan Miro as the subject and painter of the self portrait6. Though the painting encompasses a reflection of Miro’s self examination, its subject matter is political and artistic radicalism. The brown coat he wears in this painting symbolizes political and artistic radicalism. Under political radicalism, he believed that all people in Spain should be accorded with a chance to make their own political choices void of the politician’s influence.Advertising We will write a custom research paper sample on Joan Miro’s Self Portrait I specifically for you for only $16.05 $11/page Learn More Under art radicalism, he believed that the Catalan artists as well as other artists in Barcelona should be accorded with the freedom of articulating other western artistic styles into the personal artistic styles. This would enable the young artists to formulate their own unique artistic styles that were unrepresented in the old art world. Historical Context and Analysis of the Style As per historical and artistic context, this self-portrait was painted using the artistic styles of cubinism, fauvism as well as that of Paul Cezanne. Under cubinism, radically fragmented objects were utilized, as opposed to the copying of texture, space, color and form. In this case, it goes beyond the traditional techniques of chiaroscuro, foreshortening, modeling and perspective to incorporate picture place surface of a flat and two-dimensional nature7. As such, synthetic cubinism as utilized by Miro in the painting encompasses emphasizing on forms’ synthesis or combination, which enlarges and makes the flat fragmented two-dimensional images more decorative. This is done by emphasizing on the s trength of color. Fauvism encompasses the utilization of color to symbolize specific themes. Cezanne represented the impressionist artistic style. Under this style, thick paint implications, distinctive brush strokes, real-life-subject matter and vivid colors were utilized in art. Formal Analysis Having been a short man, he utilized vertical lines in the portrait to indicate height by extending his form upwards8. This was aimed at enhancing his height because after self-examination, he realized that his short stature could be regarded as a limiting factor. The various lines utilized also aid in leading the audience’s eye from his predominant eyes to his coat and the other features of the portrait. In terms of shape, lines are utilized to form the circular form of his head. His body also reflects a two-dimension shape. In terms of form, his part of the body painted in the portrait reflects a two-dimension shape in terms of depth, length and width that cannot be viewed from all angles. In terms of space, Miro’s figure encompasses the positive space while the green and yellow background reflects the negative space. The reduced negative space accords the audience with the chance to concentrate on the pronounced positive space.Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More In terms of value, the portraits background is light as compared to the central figure in the portrait; this contrast aids the audience to differentiate between the background and the Painting’s central figure. In terms of texture, the face is smooth, while the coat is hard and rough9. Color is liberally utilized in the painting. The painting’s main focus includes the green and yellow color of the portraits background and suit coat’s brushwork which is done in an intense dark brown color to symbolize radicalism. This portrait is balanced because the textures, form, shapes and colors have been harmoniously combined. Contrast is created through the positive and negative space as well as colors utilized in the portrait. The varying lines, color and space are used to enhance movement between the background and the central figure in the portrait. In creating emphasis, Miro contrasts the color, texture and shape in the portrait. Proportion is essentially created by th e harmonious combination of sizes. Unity is created through the harmonious combination of the principles of art in the portrait. Conclusion The 1917 self portrait by Joan Miro can be classified as a self portrait. Miro utilizes the portrait to bring out his nature as a subject as well as painter, his political and artistic radicalism and the utilization of various artistic styles in the production of a unique personal artistic style. From an historical facts perspective, the portraits original setting is Barcelona and Majorca and its patronage lies on Pablo Picasso, Van Gough, Paul Cezanne and various Fauvism artists10. In terms of work content and subject matter, the work content is reflected by Joan Miro, while the subject matter encompasses political and artistic radicalism. The historical context of the work encompasses Cubinism, impressionism and Fauvism. In terms of formal analysis the work can be analyzed using the various elements and principles of art. In conclusion its con tribution to the history of art encompasses an affirmation that various artistic styles can be combined to for a distinctive artistic style. Works Cited Hudson, Suzanne, and Nancy Noonan-Morrissey. The Art of Writing About Art. Australia: Thomson/Wadsworth, 2002. Print. Mink, Janis. Joan MiroÃŒ , 1893-1983. Los Angeles: Taschen GmbH, 2006. Print. Miro, Joan. Self Portrait. 1917. Olga’s Gallery, Coudersport. Footnotes 1 Miro, Joan. Self Portrait. 1917. (Olga’s Gallery, Coudersport), 1. 2 Mink, Janis. Joan MiroÃŒ , 1893-1983. (Los Angeles: Taschen GmbH, 2006), 7. 3 Mink, Janis. Joan MiroÃŒ , 1893-1983. (Los Angeles: Taschen GmbH, 2006), 8. 4 Mink, Janis. Joan MiroÃŒ , 1893-1983. (Los Angeles: Taschen GmbH, 2006), 9. 5 Mink, Janis. Joan MiroÃŒ , 1893-1983. (Los Angeles: Taschen GmbH, 2006), 9. 6 Miro, Joan. Self Portrait. 1917. (Olga’s Gallery, Coudersport), 1. 7 Mink, Janis. Joan MiroÃŒ , 1893-1983. (Los Angeles: Taschen GmbH, 2006), 10. 8 Hudson, Suzanne, a nd Nancy Noonan-Morrissey. The Art of Writing About Art. Australia: Thomson/Wadsworth, 2002. Print. 9 Hudson, Suzanne, and Nancy Noonan-Morrissey. The Art of Writing About Art. Australia: Thomson/Wadsworth, 2002. Print. 10 Mink, Janis. Joan MiroÃŒ , 1893-1983. (Los Angeles: Taschen GmbH, 2006), 6. This research paper on Joan Miro’s Self Portrait I was written and submitted by user Maxim Casey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Global Marketing Strategy of Nintendo Wii Essays

Global Marketing Strategy of Nintendo Wii Essays Global Marketing Strategy of Nintendo Wii Paper Global Marketing Strategy of Nintendo Wii Paper GLOBAL MARKETING STRATEGY OF NINTENDO WII GLOBAL SEGMENTATION, TARGETING AND POSITIONING AND PROMOTIONAL ADAPTATION Introduction 1. This essay focuses on the global marketing strategy of the Nintendo Wii, in particular the segmentation, targeting and positioning strategies and the communication adaptation adopted for the promotion of Nintendo Wii in the three key markets of Japan, United Kingdom (UK) and United States of America (US). Background 2. The gaming industry comprises of three key segments: (i) the platform system or infrastructure segment which includes consoles, mobile devices and online media, (ii) the games publishing segment which includes games distribution, retailing and marketing and (iii) the games development and design segment. The platform segment is considered the most fundamental and important sector as it determines how users interact with console games, and has witnessed the most exciting innovations. 3. The current key players in the platform segment are Microsoft (with its Xbox 360), Nintendo (with its Wii) and Sony (with its Playstation 3). For Microsoft and Sony, the video game console business is just small part of their large business portfolio, while Nintendo is highly focused on the video game industry and has a hand in all three key segments of the industry. Nintendo is one of the most influential video game companies in the world and Japans third most valuable listed company, and as of October 2, 2008, has sold over 470 million hardware units and 2. billion software units. While Nintendo had dropped to third in the video-game industry behind Sony and Microsoft in 2006, it had regained its leadership position through the release of Wii by selling the most hardware units amongst the current generation of video game consoles. 4. Video game consoles are fairly discretionary items of purchase developed countries tend to be their main markets due to the higher discretionary inco mes of a higher proportion of their population. : Games consoles are expected to enjoy even greater popularity and higher sales in the coming years due to the increasing market size of the BRIC countries and the general increase in purchasing power of consumers throughout the developed and developing world. Global Segmentation, Targeting and Positioning 5. Video consoles are essentially high-tech products with a high degree of product standardization and similarity of preferences amongst consumers. Marketing strategies for video consoles are generally similar across regions/macro-segments but different across micro-segments. Segmentation for the video game industry is usually based on consumer behavior, user status and/or rate of use. Established segments include serious/heavy gamers/early adopters, normal gamers, casual/light gamers, potential users, non-gamers, lapsed/ex-gamers, first-timers, users of competitors products etc. Before the launch of Wii, video console makers have conventionally targeted serious/hardcore gamers (usually teenage male gamers). 6. Nintendo’s strategy for Wii was to expand the market space by looking outside the conventionally targeted segments and pursue growth through targeting new segments. Their competitors are then other forms of recreation rather than other game console manufacturers. For Wii, Nintendo focused on creating a simple, fun and intuitive console and eradicated features that were not absolutely necessary for gameplay such as high performance and multi-media functions. This created a product that was the most value-for-money in its class and allowed Nintendo to regain the lead in the console market and earn significant profits through sales of games and licensing fees. 7. The segmentation strategy of Nintendo Wii was slightly different from conventional segmentation in that it was based on who their potential targets spend their recreational time with alone (e. g. practising yoga), family, partner, best buddies/female friends, friends etc. – and also their gender, and tailoring games and advertising to cater to the lifestyles and attitudes of these different segments. [This strategy led to the creation of varied games such as Animal Crossing (a female-focused game with activities such as life-planning and shopping), Big Brain Academy (a puzzle game) and WiiFit. This form of segmentation is partly influenced by demographics since each type of lifestyle is typically represented by a particular demographic group – the Gen Y youngsters would share fewer activities with their family and more activities with their best buddies and friends while the golden grays will typically spend their time with families and partners. Furthermore, this stra tegy allowed Nintendo to target the traditionally ignored segments of casual gamers, lapsed gamers and non-gamers. 8. Based on such segmentation, Nintendo adopted a global targeting strategy of differentiated global targeting (or multi-segment targeting) for Wii, i. e. targeting many distinct market segments with multiple marketing mix offerings in order to achieve wider market coverage and hit virtually everybody. Most other companies in other industries, e. g. car industry, achieve this by offering various adaptations of the same product. Nintendo does this by offering different types of complementary products, i. e. various types of motion sensors (e. g. Wii Wheel and Balance Board) and games, for its game console. Such multi-segment targeting is not reflected in the main product (Wii) but is communicated through the advertising campaign and the games launched. 9. The positioning for the Nintendo Wii naturally followed a fun, simple and intuitive game console for everyone. The US advertising slogan at launch – Wii would like to play – emphasized the inclusiveness of Wii. Nintendo Wii had cleverly occupied the space of being both a high-tech and high-touch product a technological product which is an elegant design classic and which provides some of lifes simple pleasures through playing with family and friends. Its global identity and positioning became linked to universal aspirations of sharing activities with dear ones and the need for entertainment in any part of the world. Furthermore, the combination branding of Nintendo and Wii leveraged on Nintendos reputation as a gaming company while developing a distinctive brand identity for Wii. Communication Adaptation 10. In order to examine more closely the communication adaptation for Nintendo Wii’s promotional campaign, we examine more closely the television commercials to launch the Wii in Japan, UK and US . The productions are Nintendos first broad-based advertising strategy. In general, the Wii campaign chose not to embrace an obvious strategy of targeting the teenage male gamer. Instead, it targeted his mom, dad, grandmother and anybody else who was not so obviously a gamer. While the competition catered to a narrow audience, Wii invited everyone to play. As a result, the Wii was virtually sold-out worldwide at launch and ignited a cultural phenomenon in how people experience video games. Despite adhering to a unified theme in order to build a distinctive global brand identity, there were significant variations in how Nintendo’s commercials were executed in the three different countries. Nintendo had adopted product extension-communication adaptation in their global marketing strategy in part to cater to the different cultural values of their different target markets and in part to cater to varying perceptions of quality and fun across Japan, UK and US. Japan Launch Commercials 11. Wii’s key advertising message in Japan was â€Å"Experience a new way to play. The launch commercials consisted of an initial image of a hand holding the Wii mote with a voiceover asking what Wii could do, then a series of images showing the hand using the Wii mote to simulate a variety of activities such as throwing out a fishing line, hitting drums, hitting a tennis ball etc. with the accompanying sounds of the activities. The viewer was then left to imagine the various types of games that one could play with the Wii given the varied activities the Wii mote could simulate. The commercial then ended with a voiceover saying the name of the product â€Å"Nintendo Wii† and positioned the Wii mote as a brand symbol of beauty and simplicity and a global product. (This is consistent with how most high-tech and high-touch products are positioned in the global market based on a universal language of technological sophistication, performance and high-quality features for high-tech products and emotional satisfaction or fulfilment of self-image for high-touch products. 12. The advertisements basically elevated the status of the Wii mote to that of a venerated item of desire which could â€Å"do anything†. There was minimal dialogue or narration, with high emphasis on the product name. The potential of the Wii was expressed using symbolism and indirect (even abstract) expressions and messages, which is typical of advertisements in a high-context culture such as that of a Japanese society. The commercial here seemed almost reflective in the Zen-like white background employed, using visual cues and stressing depth rather than breadth, with the operative word being â€Å"soft-sell†. UK Launch Commercials 13. UK has been described at various times as being both a high and a low-context society. In many ways, it resembles both. Curiously, the UK launch commercials basically followed the Japanese templates, except that the advertisement started a voiceover asking the question â€Å"What can Wii do? † and ended with the statement â€Å"Wii can do anything†. Again, the viewer was left to picture the varied games and entertainment that the Wii system could provide based on the more abstract messages and visuals, with soft-selling a global product being the modus operandus again. It is significant the pitch was not made directly since the British culture seems to avoid such direct pitches. Also, there was no country-of-origin effect at work in the UK commercials as Japanese products might not be seen as being technologically superior to US or German products. US Launch Commercials 14. Wiis central â€Å"Wii would like to play† advertising campaign in the US followed two friendly Japanese men who brought Wii to peoples homes to demonstrate how easy and fun it was for everyone to play. Stephen Gaghan, who wrote the screenplay for and directed Syriana and won a best screenplay Oscar for writing Traffic, directed the four spots while Leo Burnett, who produced the campaign, won the Grand Effie at the 40th Annual Effie Awards in June 2008 for the campaign. This was the most acclaimed series of commercials amongst all Wii launch commercials in Nintendo’s various target markets. 15. Compared to the Japan and UK commercials, the US commercials adopted a distinct storyline of the two Japanese men going to various homes (including a suburban white family with young children, a Latin American family, a group of young people in their twenties, country ranchers etc. ), ringing doorbells, proffering the Wii mote with bowed heads and a greeting â€Å"Wii would like to play†. What followed were scenes of various people (of various demographics e. g. ages, genders) enjoying Wii games in their living rooms with the two Japanese men and finally the two Japanese men leaving the homes seemingly satisfied at a job well done. The music in the advertisements was from the song Kodo (Inside the Sun Remix) by the Yoshida Brothers, a pair of musicians (with an international audience) who performed a fusion of the rapid and percussive Tsugaru-jamisen (a North Japanese traditional music style) along with Western and other regional musical influences. 16. Among other factors, the combination of the distinct storyline and the pacy Western-influenced music served to (a)Infuse the US advertisements with more complete visual story lines compared to the Japan and UK advertisements. b)Provide a more explicitly expressed and clear message that Wii was here to play and was for everyone in order to attract a wider demographic to the game console. (When Nintendo had officially announced the final name for its next-gen console as Wii, it explained on the official Wii website that Wii sounded like we, which emphasized the console was for everyone†¦ Wii had a distinctive ii spelling that symbolized both the unique contro llers and the image of people gathering to play. ) (c)Provide the impression that the US advertisement was faster paced in order to maintain viewers’ attention and provide more visual information. These difference were deliberate in order to address the low-context nature of US culture, which results in most information being vested within explicit codes and/or messages such that things are spelled out as concisely and thoroughly as possible. Advertising messages in the US tend to be direct and to-the-point and stress breadth rather than depth. In such a context, the messages in the Japan and UK launch commercials might have been lost on the US audience, resulting in this need to differentiate the commercials. In addition, the format of these commercials also seems to support the commonly held notions that advertisements in US need to be more in-your-face and hold the short attention spans of US consumers. Also, there seemed to be more care taken to cater to different ethnicities in order to reduce sensitivities and widen Wii’s reach to a larger portion of the more diverse US market. Significantly, the use of the two Japanese men and the Japanese-Western music only in the US commercials seems to imply a positive country-of-origin effect of Japanese products on US consumers in terms of their innovation and reliability (symbolized by the straight-laced and salesperson-like Japanese men). Game-Specific Commercials 17. Following the launch commercials, commercials for the Nintendo Wii tended to be based on new games that were available for the console. Even for such commercials, there was a fair degree of differentiation and adaptation for commercials targeting different countries. For instance, the commercials for Mario Kart on Wii took very different characteristics in Japan, UK and US. The Japan commercials had 2 series – one which glorified the Wii Wheel, an accessory designed for the Mario Kart, and another which showed two celebrities against a white background playing the game as normal folks and conversing with each other. The benefits of the Wii or the game were again not directly communicated, although the commercial does show various types of people (of various demographics) enjoying the Wii. The UK commercials again were close to the Japan commercials, although the UK commercials generally showed non-celebrities (two or more) in home settings playing the game and again conversing with each other. Here, however, the element of competition and individualism showed up (compared to Japan’s collectivism) as one in the group was usually shown winning at the end of the commercial. Curiously, the US commercial used the direct-address format, where a cowboy spoke directly to the audience about the fun of playing Mario Kart on Wii. This was a very culturally specific advertisement which again used very catchy western music, fast pacing and direct information dissemination to attract and retain the attention of the audience. The US advertisements were thus designed to inform and persuade consumers in a straightforward manner of Wiis value proposition. 18. In examining the commercials for Wii Sports Resort, we could see more clearly how the commercials in the different countries catered to the fact that consumers in each market perceived fun differently, with the typical recreational activities of choice being slightly different. There continued to be more use of catchy music in US advertisements and less conversational or everyday situation set-pieces compared to in UK and Japan advertisements. However, the format of advertisements catering to specific segments e. g. Animal Crossing for a small group of female friends were fairly similar across countries – basically showing what best female friends do when they are together e. g. talking, having tea or shopping. Similarly, formats for advertisements catering to sports jocks were also fairly similar – in such cases product-communication extension was used. There is generally some flexibility in how the Wii story is told, with the US stories being more in your face, less enigmatic and requiring less filling in the dots. Conclusion 19. In conclusion, the innovative segmentation, targeting and positioning strategies of Nintendo Wii, and the localized campaigns focusing on the most important attributes of the product in each country/culture helped to make Wii the success it is today.

Free Essays on Hackers, Good And Evil

â€Å"Governments form the industrial world; I come from cyberspace, the new home of mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome here. You have no sovereignty where we gather. You do not know us, nor do you know our world. Cyberspace does not lie within your borders, your legal concepts of property, expression, identity, movement and context do not obey to us. They are all base on matter and there is no matter here.† John Perry Barlow - Electronic Frontier Foundation Cyberspace Declaration of Independence Hackers, Good and Evil A war is being fought in the Internet twenty-four hours a day. A team of defenders spread throughout the world, are ready to stop and neutralize every attack. It is the Global Thread Operation Center where all attacks are being monitored; any of which could be the signal for a stronger hit that could generate absolute chaos. The room looks like a set from a futuristic movie. Four huge screens in the front of the room display the process data that is taking place. Several rows of desks and panels fill the room. More than twenty people are moving around, answering and making phone calls, talking to each other, and examining computer screens. They are ready, and waiting. Suddenly, everyone’s attention is focused on a specific screen, where a problem has been detected. One of the major highways of Internet traffic has slowed down considerably due to an assumed hacker assault. What is scary about this attack is that it seems to be moving through the time zones towards the Americas, most likely the United States. So far, it has in some way affected every major network attached to one of the pipelines. If the attack effectively reaches the U.S., it could negatively affect hundreds of companies, businesses, the stock market and millions of people; this would cause a devastating strike on the infrastructure of the Internet itself. The head leader of the team makes... Free Essays on Hackers, Good And Evil Free Essays on Hackers, Good And Evil â€Å"Governments form the industrial world; I come from cyberspace, the new home of mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome here. You have no sovereignty where we gather. You do not know us, nor do you know our world. Cyberspace does not lie within your borders, your legal concepts of property, expression, identity, movement and context do not obey to us. They are all base on matter and there is no matter here.† John Perry Barlow - Electronic Frontier Foundation Cyberspace Declaration of Independence Hackers, Good and Evil A war is being fought in the Internet twenty-four hours a day. A team of defenders spread throughout the world, are ready to stop and neutralize every attack. It is the Global Thread Operation Center where all attacks are being monitored; any of which could be the signal for a stronger hit that could generate absolute chaos. The room looks like a set from a futuristic movie. Four huge screens in the front of the room display the process data that is taking place. Several rows of desks and panels fill the room. More than twenty people are moving around, answering and making phone calls, talking to each other, and examining computer screens. They are ready, and waiting. Suddenly, everyone’s attention is focused on a specific screen, where a problem has been detected. One of the major highways of Internet traffic has slowed down considerably due to an assumed hacker assault. What is scary about this attack is that it seems to be moving through the time zones towards the Americas, most likely the United States. So far, it has in some way affected every major network attached to one of the pipelines. If the attack effectively reaches the U.S., it could negatively affect hundreds of companies, businesses, the stock market and millions of people; this would cause a devastating strike on the infrastructure of the Internet itself. The head leader of the team makes...

Research theory and skills for sport management Proposal

Theory and skills for sport management - Research Proposal Example The purpose of the program in research theory and skills for sports management is to achieve a professional program. The program will enable sports managers to be leaders in Researching on available theory and expertise in sports administration in all sections of the sports industry. With this regard, the program will aid the managers to serve as directors of athletics for universities, professional sport franchises managers, public and private sports executive directors including fitness and leisure organizations. The research theory and skills of sports management have offered an outstanding training for prospective sports management and the ability to provide the variety. There are experiences required to meet the necessities of the growth of sports administration in all sections of sports industry (Andrews, 2010). The program in Research Theory and Skills for Sports Management has enhanced understanding, sensitivity, including mutual respect among its members. Research theory and skills for sports management is necessary for the future success of the sports industry. The individuals having the responsibility to appoint managers should be advised accordingly to put into consideration the research theories and skills for sports management. The individuals who desire and those who are already in a managerial position in sports are encouraged to reflect on research methods and competencies for sports management in order to enhance greater productivity. It will provide understanding of how prof essional sports management operates. The research methods and skills of sports management have helped to eliminate the limitations of depending on past traditions in sports industry (Cunningham, 2013). The program targets to encourage the development and testing of research theories and skills for sports management stressing the importance of accurate as compared to general theories and skills of management. As a result, the